OK so following along in a training module for PPC course I’m taking to help shake out the cobwebs and help get my own idea engine going I found out about is cool little tool developed by a company called adSage and given away for free by the Microsoft Adcenter team. It’s an add-in for Excel that allows you to do keyword research and grab actual search data from MSN and import it directly into the excel spreadsheet you’re working in. Why is this important? Because when uploading tons of keywords to Google it’s always best to upload keywords that get at least some traffic. Google penalizes campaigns with a low quality score when you upload tons of low to zero search volume keywords. It puts an unnecessary strain on their system. And as most of you know, the lower your quality score the higher your bid costs which equates to smaller profit margins. And “smaller profit margin” is near foul language in this business. But I’m rambling (as usual). In any case, using the Excel add-in to trim down your initial keyword upload to only words with some search volume over the past 6 months is a good idea.
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I’ve gone back and forth on this decision for a few months now. Should I take the test. Should I not take it? Why should I take it? One of the key reasons for taking it that pushed me over the edge is that as I read blogs of super affiliates one factor that always jumps out at me when I’m fawning over how smart these guys seem to be is that a lot of the tricks they come up with are based on the fact that they know a LOT about adwords and how it works. They know the loopholes, what they can and can’t get away with, and always seem to be one step ahead of all of the rest of us. Why? Because they took the time to study and learn every aspect of their craft and got really good at it. In other words, they put in the work!
